Program Description
Pricing, Costing & Profitability for SMEs
Category: Short Course
Course Description
This hands-on short course equips SME owners, managers, and finance officers with practical tools to set the right prices, control costs, and improve business profitability. Participants will learn how to understand their true cost structures, apply effective pricing strategies, and make informed decisions that protect margins in competitive markets. The course emphasises real SME case studies, practical exercises, and decision-making frameworks that can be applied immediately.
Course Outline
- Understanding cost structures in SMEs (fixed, variable, direct, and indirect costs)
- Costing methods for products and services
- Break-even analysis and contribution margins
- Pricing strategies: cost-plus, value-based, and market-driven pricing
- Managing discounts, promotions, and pricing risks
- Profit planning and margin improvement techniques
- Managing inflation, currency risks, and cost volatility
- Practical exercises: pricing simulations and profitability analysis
Fees and Duration
Duration: 3 Days
Fee: GHS 1,300
Learning Outcomes
By the end of the course, participants will be able to:
- Accurately calculate the full cost of products and services
- Set prices that reflect value, market conditions, and profitability goals
- Use break-even and margin analysis to support pricing decisions
- Identify cost leakages and implement cost-control measures
- Improve profitability without sacrificing competitiveness
- Make data-informed pricing and cost management decisions